Tag Archives: The Great Schlep

Adweek tells background of Sarah’s new ad

Here’s today’s Adweek article that talks about the people who helped put together Sarah’s video for the National Women’s Law Center. Droga5 was just 2 years old in 2008, with nothing like the profile it has now, when it teamed … Continue reading

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Rochkind tells Granholm Sarah’s PSAs sell

Although this 2m52s video interview (9/28/12) is not worth watching overall, Chad Rochkind, a member of the creative team behind Sarah’s “Great Schlep” PSA, does assert this about the effectiveness of that campaign: We do know that in 2008 the first Great Schlep  video … Continue reading

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Mik Moore: Co-Creator of Sarah’s PSAs

The day after Sarah’s voter ID PSA came out, Lee Brenner at Politics Powered by Twitter did a 7m25s length interview with Mik Moore about the project. Moore, who has been called “one of the leading political and communications campaign … Continue reading

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