Tag Archives: Chad Rochkind

Rochkind tells Granholm Sarah’s PSAs sell

Although this 2m52s video interview (9/28/12) is not worth watching overall, Chad Rochkind, a member of the creative team behind Sarah’s “Great Schlep” PSA, does assert this about the effectiveness of that campaign: We do know that in 2008 the first Great Schlep  video … Continue reading

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