Conan O’Brien, hosting the 2014 MTV Movie Awards April 13, started the show with a video bit in which he broke “the record for most celebrity cameos in an MTV Movie Awards open.” Sarah was cameo #2 (timecode 1:10 to 1:15). Conan catches her brushing her teeth.
Along with its article reporting on the talk Sarah and her sister gave April 4 at the annual Women in the World summit, the Daily Beast, one of the summit’s sponsors, posted these video excerpts of what Sarah and Susan had to say.
Sarah: “Be undeniable. That’s how strides are made.”
Sarah: “You don’t need vagina perfume.”
Susan: “We have children who are drowning in this world. The systematic undermining of children has got to change.”
Here’s the thirty second version of Sarah’s TV ad for Orbit gum, as well as an article from Advertising Ageabout it.
Sarah Silverman’s break-up with Jimmy Kimmel a few years ago has proven to be great comedic fodder for both stars. In a new TV ad, Ms. Silverman is going for laughs after the end of an even hotter relationship: a one-night stand with a cup of coffee.
Talking Nachos in Previous Orbit Ad The ad, by Omnicom Group’s Energy BBDO of Chicago, for Wrigley’s Orbit, seeks to position the gum as a way to “break up with lingering food” and get that “just-brushed clean feeling.” The brand has been pushing the message for a while with previous ads that also personified food, including one spot in which a man is needled by talking nachos as he tries to watch a polo match.
With Ms. Silverman, Orbit is hoping to capture more attention while also portraying the gum as a way for people to gain confidence by avoiding embarrassing bad breath in public moments.
In the spot, Ms. Silverman is pitching a TV show as the talking cup of coffee tries to creep back in her life — with her lipstick still on its lid. A 15-second and 30-second version will run nationally on cable and primetime in the U.S. though the end of the year, according to Wm. J. Wrigley Jr. Co., which is owned by Mars. (In a tweak that only hard-core ad watchers might notice, the brand has sidelined the “Orbit Girl” character who has long appeared in ads.)
Orbit gum “We’re building on the success of a global oral care campaign that has driven gum sales in international markets,” Anne Marie Splitstone, Wrigley’s senior gum category director, said in a statement to Ad Age. “We’re now connecting the functional benefit of chewing Orbit gum for a clean mouth feeling after eating and drinking with the emotional benefit of having the confidence to do your best.”
The Silverman spot comes as gum marketers continue to look for solutions to the category’s long-running woes, which have been caused by competition, high unemployment among teenagers and other factors. Sugarless-gum category sales fell by 5.9% in the 52 weeks ending Jan. 26 to $2.7 billion, according to IRI. At Wrigley, which controls 55% of the category, sugarless gum sales dropped by 7.8% in the period. But sales of Orbit, which is the top-selling brand in the category, increased 7.6% to $459 million, according to IRI.
Entertainment Tonight says they had an exclusive on filming backset as Sarah worked on her upcoming commercial for Orbit gum. Wish ET had put together a bit more interesting footage, especially since we have to sit through an unskippable ad first (but fans are glad to see any glimpse of candid Sarah). The commercial launches next month.