Rochkind tells Granholm Sarah’s PSAs sell

Although this 2m52s video interview (9/28/12) is not worth watching overall, Chad Rochkind, a member of the creative team behind Sarah’s “Great Schlep” PSA, does assert this about the effectiveness of that campaign:

We do know that in 2008 the first Great Schlep  video got  20 million views, the talking points were downloaded by over a million people, and  hundreds of people actually went down to Florida and talked to their grandmas and grandpas to get them to vote for Barack Obama.  And it has been credited by outside researchers as having been effective in helping turn Florida blue.

(He also says he does know that Sheldon Adelson did see Sarah’s scissor proposal.)

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