Mik Moore: Co-Creator of Sarah’s PSAs

The day after Sarah’s voter ID PSA came out, Lee Brenner at Politics Powered by Twitter did a 7m25s length interview with Mik Moore about the project. Moore, who has been called “one of the leading political and communications campaign strategists,” worked with Sarah to produce the video, as well as her infamous previous crusades: The Great Schlep and Scissors Sheldon. Listen to this behind-the-scenes glimpse here.

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